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Tracklight AI-assisted CA-based Startup Secured $3M Investment in Seed Funding

TrackLight, an El Dorado Hills, CA-based company specializing in AI-assisted fraud detection and prevention, has raised $3M in Seed funding. The round was led by BarronKent and Growth Factory. The funds will be used to accelerate platform development, sales, and marketing efforts.

Co-founded by experts Greg Loos and Linda Miller, TrackLight provides AI-powered solutions that enable organizations to proactively detect and prevent fraud. The TrackLight suite includes tools for due diligence, social network analysis, fraud analytics, and case management. With a library of over 3,000 fraud schemes and the capability to scan billions of open-source intelligence records, TrackLight offers unparalleled insights and specific recommendations to safeguard government programs and corporations against fraud, waste, and abuse.

The company has made several key hires, including Chief Data Scientist Erik Halvorson, Chief Revenue Officer Clint Eisenhower, Chief Product Officer Amanda D’Amico, Chief of Staff Kira Conte, and Chief Marketing Officer Heather Antoinetti.

TrackLight provides tools to identify and stop fraud actors before costly decisions are made to approve applications or payments. The platform leverages a vast library of fraud schemes, over a billion open-source intelligence records, a specialized large language model, and generative AI, seamlessly integrating into existing workflows. This approach eliminates the need to sacrifice service quality for fraud prevention.

TrackLight supports client business processes by providing accurate and informed guidance to help users easily identify potential fraud. Whether used together or individually, TrackLight products give clients the upper hand in stopping fraud. Users can confidently navigate the ever-shifting landscape of fraud, integrating prevention into the fabric of their operations. TrackLight’s solutions harmonize fraud prevention with efficiency, allowing users to focus on their core missions.

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