The Legal Marketing Association (LMA) has announced the formation of the 2024 Annual Conference Advisory Committee (ACAC), consisting of 14 legal marketing and business development professionals. This committee, drawing on its extensive expertise in the field, will design a comprehensive event that provides essential and advanced education, showcases innovative technologies and business solutions, and facilitates networking opportunities for global attendees. The theme for the 2024 conference is “All In!”, emphasizing the commitment to education, inclusivity, and the resilience of the association.

The LMA Annual Conference is the largest global gathering dedicated to the legal marketing and business development community. Taking place from April 3-5, 2024, at the Marriott Marquis San Diego Marina, the event aims to deliver a holistic and valuable experience. The Call for Content will be open from June 20 to July 17, 2023, inviting industry professionals to contribute their insights and expertise.

Founded in 1985, LMA serves as the universal voice for the legal marketing and business development profession. It brings together professionals at all levels, from CMOs to entry-level specialists, representing firms of various sizes, consultants, vendors, lawyers, marketers from other industries, and marketing students.

LMA encompasses eight regions, over 40 local groups across the U.S., Canada, and Europe, and boasts a diverse membership from 48 U.S. states and more than 20 countries. A significant majority of the top 200 U.S. law firms employ LMA members. The association offers a wide range of programs and services that benefit professionals at every stage of their career. For more information, visit www.legalmarketing.org.