Integrating Technical Expertise and Empathetic Leadership at the Helm of Al Safy Group!
With threads of passion, resilience, and a relentless pursuit of purpose to guide the company into a future marked by innovation, and resilience, Reem combines her technical expertise with an empathetic approach to establish Alsafy Group as a leader in the technology market.
As the CEO, she launched Al Safy Tech in 1999, setting it apart in the industry. The company became a leader in the technology market through dynamic international alliances and by introducing Chinese phones to the Egyptian market.
As an ambitious leader, she acknowledges that success is not an individual pursuit but a collective effort. Thinking that success lies in creating a collaborative environment where teams work together across sectors, leading to shared achievements and a positive team culture.
Here are the interview highlights:
Can you please introduce yourself and your motivation to embark on this sector?
I am Reem Safy, the proud CEO of Al Safy Group, I have embarked on a remarkable journey that seamlessly blends technical expertise with a deep understanding of the human experience. After graduating from the American University in Cairo with a Bachelor of Science Degree in Petroleum Engineering, I felt a calling to explore beyond the predictable path.
Driven by a desire to bridge the gap between technical studies and the hearts of the workforce, I pursued a Master of Psychological Science Degree at the University of Glasgow, Scotland. This unconventional move reflects my belief that true leadership transcends mere technical prowess and lies in the ability to understand people’s fears, aspirations, and dreams.
Almost seven years ago, I took the helm of Al Safy Group, a family-owned multi-national conglomerate established in 1985 in Cairo, Egypt. Here, I found the canvas to blend the art of engineering with the science of empathy, honoring her father’s legacy while pushing the boundaries of what’s possible.
As a leader, my motivation is twofold: to improve upon something already significant and to ensure that the Al Safy Group’s journey is far from over.
Could you please briefly introduce your company and its inception story?
It’s a pleasure to share the story of the Al Safy Group. Our company is a family-owned multi-national conglomerate established in 1985 in Cairo, Egypt, and has a rich history of pioneering the tech industry.
Starting with mobile business distribution for Orange, the company expanded its portfolio to include major brands like Xiaomi and Apple, while also venturing into retail shops and distribution.
The launch of Al Safy Tech in 1999 marked a significant milestone, as the company became a leader in the technology market through dynamic international alliances and the introduction of Chinese phones to the Egyptian market.
Today, the Al Safy Group operates across a wide range of industries, including technology, F&B, retail, financial solutions, real estate, and hospitality, contributing significantly to the Egyptian economy and reducing reliance on imports.
Can you describe your leadership style? How do you motivate your team?
I believe in sharing a compelling vision with my team. I understand that success is not an individual pursuit but a collective effort. By articulating a clear vision for the company’s growth, development, and portfolio diversification, I motivate my team to work toward common goals.
I recognize well that a motivated team is an empowered team, so I keep encouraging open dialogue, value input from all team members, and actively seek their perspectives. By involving them in decision-making processes, I foster a sense of ownership and commitment.
How do you approach decision-making? Do you rely on intuition or data-driven insights?
I navigate decision-making with a blend of intuition, data-driven insights, and my wealth of experience. I acknowledge that feelings play a significant role in my approach, alongside data-driven insights.
In addition, we have a rich history that informs our intuition, and we firmly believe in the power of data to guide our strategic choices. Our decisions are often backed by comprehensive market research, financial analysis, and consumer trends.
How do you handle conflicts within your team? What strategies do you use to resolve them?
I believe that life isn’t black and white. I encourage understanding different perspectives and empathizing with team members. When conflicts arise, I try to see the situation from their point of view.
While loud voices may not always be the solution, I acknowledge that assertiveness can be effective. I promote open communication, where team members express their concerns and ideas respectfully. I aim for win-win solutions. Rather than imposing my viewpoint, I encourage collaboration and compromise. Finding common ground helps resolve conflicts constructively.
I actively listen to my team members. I believe that truly understanding their needs and concerns is crucial for effective conflict resolution. Remember, my approach reflects my experience and growth over time. Conflict resolution isn’t about rigid rules but adapting to the unique dynamics of each situation.
How do you set goals for your team? What criteria do you use to determine success?
In essence, I emphasize continuity, improvement, and a positive impact on my team when setting goals. I seek to build upon the company’s existing success while ensuring my team’s satisfaction with their contributions.
Flexibility allows adaptation to market shifts. Success is multi-dimensional, focusing on finance, innovation, and team well-being.
What strategies do you use to build a cohesive team? How do you foster a positive team culture?
We invest in professional growth and team building to cultivate a collaborative environment where empowered individuals leverage diverse strengths. As a leader, I champion this culture, driving success and innovation.
How do you handle your own emotions in the workplace? How do you recognize and manage the emotions of your team members?
I acknowledge that I am an emotional person who can sometimes manage her emotions effectively but, at other times, struggles. I firmly believe that personal and business lives should not be entirely separate. As a leader, I recognize that a leader experiences the same emotions as team members.
Balancing emotions in a leadership role is crucial for maintaining well-being and effectiveness. Accepting them as genuine and legitimate allows me to address them effectively. I’m trying to manage my emotions by practicing emotional regulation. This involves understanding and controlling emotional responses, especially during challenging situations.
How do you adapt to changing circumstances or unexpected challenges? What strategies do you use to stay flexible?
Learning from changing circumstances and unexpected challenges is invaluable. Experience is cultivated through tackling difficult projects and solving complex problems. Indeed, this hands-on approach is often the most effective way to learn and grow.
How do you prioritize your professional development? What skills or knowledge do you aim to acquire in the next year?
I think continuously seeking out different courses is a valuable approach. Each day, adding to your knowledge and skills contributes not only to your personal growth but also enhances your professional profile. Learning is a lifelong journey that enriches both your character and your business acumen.
