Delivering Quality Products and Exceptional Services Since 1967!

Leadership is a complex and multifaceted concept that can take various forms. Some leaders prefer to stick to the tried and tested methods of their predecessors, relying on established strategies and practices. These paths are often associated with tradition, stability, and comfort. However, there are exceptional leaders who not only follow in the footsteps of their predecessors but also have the vision and bravery to push boundaries, enhance existing approaches, and create new paths. These leaders are the trailblazers, the innovators, and the architects of transformative change.

In the case of Mohammad Badri, Managing Director of Eros Group, his journey is deeply rooted in his family’s history, but it transcends mere continuity. It’s a journey that celebrates a legacy while envisioning an even brighter future.

Mohammad Badri is not just the leader of a company; he’s the torchbearer of a legacy that began with his father, the visionary founder of Eros Group. From humble beginnings, his father laid the initial groundwork, laying the foundation for what would eventually become one of the region’s most respected conglomerates. But for Mohammad, his father is more than a founder; he’s his hero, his inspiration.

“My father founded Eros Group, and he is my hero, my inspiration,” he shares, his voice carrying a deep sense of reverence. It’s a sentiment that echoes throughout our conversation, emphasizing the profound influence his father has had on his life and career. In the world of business, it’s not uncommon for a family business to pass down from one generation to the next. However, it takes a unique blend of dedication, values, and commitment to not only inherit but also elevate and expand upon that legacy. This is precisely what Mohammad Badri has done. He embodies the values instilled in him by his father, values that include integrity, hard work, and a commitment to excellence.

“While he laid the initial groundwork and set the first building block that has shaped Eros Group into what it is today,” Mohammad reflects, “My inspiration comes from my father’s dedication, values, and commitment.” It’s evident that his father’s legacy is not just a source of inspiration; it’s the driving force behind every decision and action he takes as the Managing Director of Eros Group.

Eros Group, under Mohammad’s leadership, has evolved into a testament to his father’s vision. It’s a conglomerate that spans industries and regions, with a reputation for innovation, quality, and trust. The group’s diverse portfolio encompasses consumer electronics, technology, retail, real estate, and more. At the heart of it all is a commitment to excellence that runs through the DNA of the organization.

“Upholding his legacy is not only my motivation but also a source of immense pride,” Mohammad shares, a sense of responsibility evident in his words. “It’s not just about maintaining what he built, but also about taking it to new heights.”

Below are the highlights of the interview:

Eros Group: A Legacy of Excellence and Progress

The Eros Group boasts an extraordinary journey that began with humble origins in 1967 as a modest shop in Deira. In just two years, by 1969, the company had already established itself as a prominent Hitachi distributor. By the early 1980s, the Eros Group had expanded its footprint into Abu Dhabi, solidifying its presence across the Emirates. However, it was in 1995 that a truly significant milestone was achieved when the Eros Group secured exclusive distribution rights for Samsung fax machines.

This transformative partnership became the driving force behind their rapid expansion, paving the way for an extraordinary journey characterized by inventive solutions, high standards, and an unwavering focus on customer satisfaction. From its humble beginnings to the present day, the Eros Group has continuously adapted, all the while upholding a resolute dedication to providing exceptional products and services to its esteemed customer base. Reflecting on its history, it is evident that the company’s legacy embodies excellence, progress, and a profound commitment to fulfilling customer demands.

Steering Eros Group Towards a Bright Future

In his position as Managing Director, Mohammad Badri holds the crucial responsibility of guiding the strategic direction of the organization. He is tasked with setting and achieving growth targets, as well as ensuring that their operational efforts align with their core values and overall vision. One of his key responsibilities is overseeing innovative strategies that position Eros Group as a leader in their industry. Mr. Badri works closely with their dedicated team, fostering a culture that emphasizes excellence to ensure that their customers consistently receive the highest quality products and services.

Additionally, he is deeply committed to cultivating and maintaining strong relationships with their partners and stakeholders. This commitment reflects the trust they have placed in us over the years. Ultimately, his role revolves around preserving and enhancing the esteemed legacy of Eros Group, driving it towards a future characterized by long-lasting success and expansion within the GCC.

Navigating Challenges with Data-Driven Excellence

In his role as Managing Director, Mohammad Badri places a strong emphasis on data-driven decision-making. He and his team meticulously analyze market trends, customer feedback, and industry insights. Furthermore, Badri fosters a culture of collaboration within the organization, ensuring that a wide range of perspectives are taken into consideration. Undoubtedly, the dynamic business landscape presents various challenges, including market fluctuations and intense competition. However, Badri and his team tackle these challenges with remarkable agility and adaptability, being unafraid to revisit their strategies when required. Another significant hurdle they’ve faced is maintaining a steadfast commitment to quality amid rapid growth. Nevertheless, the dedicated team and stringent quality control measures have proven to be indispensable in surmounting this obstacle.

Proven Strategies for Success

In his distinguished role as a leader, Mohammad Badri has orchestrated a series of triumphant endeavors, including the expansion of their product range and the successful entry into new markets. These accomplishments owe their success to a meticulous approach that combines comprehensive market research with the power of effective team collaboration.

At the heart of Mohammad Badri’s leadership philosophy lies a commitment to nurturing a positive and vibrant work environment. His prioritization of open communication channels has created a culture where innovation thrives and exceptional achievements are recognized and rewarded. Central to this ethos is the belief that employee engagement is the cornerstone of success. Consequently, Eros Group consistently provides opportunities for professional growth, comprehensive training, and a supportive workplace culture that encourages individuals to flourish.

One of his most impactful strategies revolves around motivating their dedicated team members. He firmly believes in setting clear, achievable goals, offering constructive feedback, and instilling a profound sense of ownership and purpose within the organization. Through these visionary strategies, Badri has not only enhanced Eros Group’s standing but also solidified its reputation as an industry leader driven by excellence.

Blueprint for Seamless Interdepartmental Collaboration

To ensure effective communication and collaboration between different departments or teams within the company, Badri takes several steps. Regular cross-departmental meetings and project updates are prioritized to facilitate communication. An open-door policy is also encouraged, allowing employees to freely express their concerns and ideas. In addition, team-building activities and workshops have been implemented to strengthen interdepartmental relationships.

Prudent Approach to Global Brand Partnerships

Eros Group carefully selects its global brand partners by considering their reputation for quality and innovation and how well their products align with the needs of their customers. The company evaluates its product portfolio and market demand before forming partnerships. In terms of geographical presence, Eros Group primarily operates in key markets across the Middle East and North Africa (MENA) region, including the United Arab Emirates (UAE) and Bahrain. Additionally, Eros Group’s international division exports products to various regions in the Gulf Cooperation Council (GCC) and Africa.

Tailored Approach to Trade Channels

The Eros Group caters to different trade channels and engages with each of them in specific ways. In the retail channel, the company serves consumers directly through showrooms and online platforms, offering a wide range of electronic products. In the distribution channel, it collaborates with power retailers and resellers to supply products, provide marketing support, and offer after-sales services. The company’s project solutions channel focuses on providing custom electronic solutions for business-to-business clients. Additionally, Eros Group has an export department that serves partners in the MENA region. This comprehensive approach allows the company to effectively meet the diverse needs of each trade channel and demonstrate its commitment to delivering quality electronic products and services to various customer segments.

Dynamic Store Network and Brand Partnerships

Eros Group boasts a robust retail presence, with a total of 16 retail stores strategically located across the UAE. Among these, 9 are exclusive EROS stores, each a beacon of quality and innovation. Additionally, the group operates 2 Samsung Brand Stores and 5 Huawei Brand Stores, providing customers with immersive experiences tailored to these renowned brands.

Within the expansive EROS stores, customers can discover dedicated spaces curated for over 14 esteemed partner brands. These brand spaces are designed to showcase the latest offerings and innovations from industry leaders such as Samsung, Hitachi, TCL, Ariston, Midea, and many more. The presence of these partner brands within EROS stores ensures that customers have access to a diverse range of cutting-edge electronic products and solutions, all under one roof.

Eros Group’s commitment to creating exceptional retail experiences is evident not only through its impressive store count but also in the careful curation of brand spaces, fostering an environment where customers can explore, engage, and make informed choices.

Custom Solutions and Technological Excellence

Eros Group extends extensive support to its partners, including system integrators, architects, and consultants in the market. The company offers customized electronic solutions, product training, technical guidance, and marketing assistance. These services enable partners to efficiently cater to client requirements and remain updated with the latest technological advancements, thereby enhancing their market success.

Raving Rewards

• Eros Group has been awarded as the most valuable partner by TCL in 2023.
• Eros Group has been awarded as Top Partner by Ariston in 2021.
• Eros Group has been awarded Taqdeer awards in 2020 and 2022.
• Eros Group has won the Icons of Retail Award in 2023.
• Eros Group has been awarded Best Newcomer Retailer by Nothing in 2023.