You are currently viewing ImagineSoftware: How ImagineSoftware is Changing the Game for Healthcare Revenue Cycle Management
Sam Khashman

ImagineSoftware: How ImagineSoftware is Changing the Game for Healthcare Revenue Cycle Management

20 Years of Revolutionizing Healthcare IT with Values-driven Excellence!

Purpose is the foundation upon which successful businesses are built. It serves as the guiding star, providing direction and meaning to every action and decision. This purpose goes beyond the simple pursuit of wealth; it encapsulates the desire to make a difference, to bring about positive change in the world, and to leave a lasting impact. Consider some of the most iconic companies in the world today. Tesla, for instance, has a purpose that extends far beyond manufacturing electric vehicles; it is driven by a mission to accelerate the world’s transition to sustainable energy.

Interestingly, businesses that are deeply connected to a sense of purpose often tend to be the most profitable. Why? Because when a company’s mission resonates with its employees and customers, it fosters a level of dedication and loyalty that goes beyond financial incentives. People want to be part of something meaningful, something that aligns with their values and beliefs.

Similarly, in the year 2000, a visionary named Sam Khashman, Founder, President, and Chief Executive Officer embarked on a journey to transform healthcare IT. With a clear purpose and an unrelenting commitment to innovation, he laid the foundation for ImagineSoftware, a company that would redefine the landscape of healthcare revenue cycle management. Its story begins with a mission to revolutionize the healthcare industry by reducing manual processes and inefficiencies in billing and revenue cycle management. Khashman and his team recognized the immense potential for automation in healthcare, especially within the complex realm of radiology.

The company’s commitment to automation was crystal clear. They aimed to create a platform that minimized human intervention, eliminated redundant tasks, and maximized efficiency. The driving force behind their efforts was a belief that if they could imagine it, they could make it a reality. This simple yet profound philosophy became the cornerstone of ImagineSoftware’s identity.

Its journey was not just about technology; it was about empowering healthcare professionals. They understood that healthcare providers needed a solution that would streamline their operations, reduce administrative burdens, and allow them to focus on what truly matters – patient care.

Over the course of the past two decades, ImagineSoftware has delivered on its pledge. Presently, they cater to over 75,000 physicians spanning diverse specialties in all 50 states. Their pioneering solutions have not only simplified revenue cycle management but have also established new benchmarks for excellence within the industry.

Beneath the surface of ImagineSoftware’s triumph lies a culture deeply ingrained in innovation, accountability, and integrity. These fundamental values are not mere buzzwords but guiding principles that shape every facet of the company’s operations. The team’s steadfast “No-excuses attitude” propels them to surmount challenges and offer dynamic healthcare software solutions.

Below are the highlights of the interview:

Visionary: Simplifying Complex Processes

Sam embarked on a journey that initially focused on high-volume transactions in various sectors, including manufacturing, finance, and insurance. Throughout these experiences, he realized the significant impact of technology on workflows, efficiency, and automation. This realization shaped his perspective on developing single-platform software solutions that can cater to the specific needs of individual clients while also serving the broader industry.

Sam’s ongoing fascination with intelligence, user behaviors, and process enhancements has played a crucial role in simplifying complex processes, particularly in light of the ever-evolving technological landscape. He has accumulated extensive expertise in healthcare IT, systems integration, and workflow-centric computer systems. By gaining valuable insights, collaborating with exceptional clients, and maintaining a can-do attitude, he has made valuable contributions to the development and commercialization of more than 25 software products across all 50 states.

Innovation and Integrity in Action

ImagineSoftware’s core values serve as a guiding compass for every decision made by the company. Sam says, “At ImagineSoftware, our core values aren’t just words on a wall; they are the compass guiding every decision we make. We deeply resonate with and embody these values in our daily actions.” They actively incorporate these principles into all conversations, whether they be internal team discussions, client interactions, or broader market engagements. The values are given utmost importance in meetings, presentations, and company events.

At the core of its ethos are two fundamental values: innovation and integrity. In the field of healthcare information technology, innovation is not just a mere buzzword but a crucial perspective that drives the company forward. Employees are empowered to continuously reassess their roles and collaborate, working towards collective success. Sam, a member of the team, emphasizes the importance of approaching challenges proactively and embracing a servant leadership philosophy. Prioritizing clients, partners, and colleagues is paramount to its beliefs. The company’s standing in the industry is a testament to its unwavering commitment to these ideals.

Strategic Focus on Anticipation and Patient-centric Solutions

ImagineSoftware, as emphasized by Sam, places paramount importance on proactive anticipation and strategic foresight. The company’s commitment to staying ahead is evident through its close engagement with clients and partners, ensuring it remains in sync with their ever-evolving needs. By staying well-informed about industry developments, it proactively tracks emerging trends, critical events, and legislative changes that may shape the healthcare landscape. This potent blend of market intelligence and direct client feedback not only fuels innovation but consistently positions the company ahead of its competitors.

Moreover, ImagineSoftware adopts a patient-centric approach in the design of its revenue cycle solutions. Acknowledging that patients are the ultimate stakeholders in healthcare, the company is dedicated to delivering clear, accurate, and user-friendly billing experiences. Enhancing the patient’s journey is not just good for business but also deeply personal. As individuals who may also be patients themselves, it is resolute in making the healthcare payment process as seamless as possible for all parties involved.

Evolution Over the Past 20 Years

ImagineSoftware has played a crucial role in revolutionizing various business solutions, particularly in the healthcare technology sector. Through innovation and a steadfast commitment to excellence, the company has successfully consolidated complex processes into streamlined, all-in-one solutions. With expertise in systems integration, process efficiency, and imaging systems, ImagineSoftware has emerged as a leader in revenue cycle management (RCM). They have developed and commercialized over 25 software products, serving an astounding 300 million American patients annually across all 50 states. In their continuous pursuit of advancing medical revenue cycle management systems, ImagineSoftware has obtained Patent No. 11,398,300 B2 from the United States Patent and Trademark Office (USPTO). This patent recognizes their pioneering efforts in creating a predictive coding-based medical diagnostic platform capable of extrapolating diagnoses, treatments, and estimated costs using various factors. With this cutting-edge data processing capability, ImagineSoftware can continue to harness the power of data expansion in the RCM process.

Imagine has established itself as a reliable partner for clients, and the company aims to extend its excellent reputation to other areas within the healthcare industry. With a focus on growth, innovation, and expansion, it continues to develop new specialties, products, and services. The field of healthcare technology is constantly evolving, and earlier this year, the team introduced ImagineOne, an advanced revenue cycle management (RCM) technology that serves as the flagship product in the Imagine suite. This cutting-edge platform incorporates two decades of experience, learning from challenges, incorporating feedback from thousands of requests and suggestions, and providing extensive support to over 4,000 practices and more than 3 billion patient visits.

ImagineOne is a cutting-edge platform that leverages Artificial and Natural Intelligence and Robotic Process Automation to deliver innovative automation solutions. It is designed to streamline operations and enhance productivity for independent physician groups, medical billing organizations, and healthcare systems. As a single-source, end-to-end platform, ImagineOne seamlessly integrates with all Imagine systems and certified partner products. This integration optimizes revenue cycle processes, allowing organizations to achieve their goals effectively and reduce billing costs by over 75%.

One of the standout features of ImagineOne is its upgraded UI platform, built on the fastest framework available. This user-friendly interface takes autonomous billing to new heights, providing enhanced usability and a fresh design. It is widely regarded as the most powerful billing system in the industry.

ImagineOne offers a comprehensive approach, covering everything from pre- and point-of-service to zero balance. This means that healthcare professionals can rely on a fully functional system that supports their workflow from start to finish. By eliminating manual tasks and streamlining processes, ImagineOne allows professionals to focus on what they do best — providing exceptional patient care.

With ImagineOne, ImagineSoftware is at the forefront of the healthcare technology revolution. The platform equips healthcare professionals with the necessary tools to optimize revenue cycle processes, improve patient care, and reduce costs. It is a game-changer in the industry, empowering organizations to achieve new levels of efficiency and success.

Commitment to Giving Back

ImagineSoftware is committed to giving back to communities and making a positive impact. They go beyond just providing products and services, striving to support the people and communities that have supported them. It encourages employees, partners, and clients to also make a difference in their communities. They are proud when employees take the initiative to raise awareness for causes they care about, inspiring others to get involved.

ImagineSoftware supports employees’ charitable work by offering up to 8 hours of paid volunteer time off (VTO) each year, allowing them to participate in activities of their choice. Additionally, through their internal charitable giving program, ImagineGives, they amplify the impact of employees’ charitable donations by matching contributions to eligible non-profit organizations. They also organize quarterly projects for participation across all office locations and remote groups.

Making Thanksgiving Special for Families in Need

Each year, ImagineSoftware initiates numerous projects, one of which has a significant impact on the Charlotte area, where the company’s headquarters are located. This project involves an annual partnership with Charlotte Rescue Mission aimed at packing Thanksgiving food boxes for families in need. ImagineSoftware employees from across the country contribute their time or funds to support this initiative. As a result of the team’s contributions, it has been able to provide Thanksgiving meals to over 500 families in Charlotte and nearby communities. Additionally, the company has donated thousands of dollars to support Charlotte Rescue Mission’s ongoing outreach efforts throughout the year.

Fostering a Culture of Giving Back

The ImagineGives program is dedicated to aligning with the vision and mission of ImagineSoftware. This alignment is made possible by the support of their team. By investing in their employees, ImagineSoftware is able to invest in the communities they serve by supporting organizations that are meaningful to their employees. It recognizes its role in contributing to an inclusive world and strives to lead with its values and beliefs, allowing employees to reach their full potential in the workplace. Their culture of diversity and inclusion fosters more creative thinking and innovative ideas to address a diverse market.

ImagineSoftware believes in hiring driven individuals from all backgrounds because it not only makes them a great company but is also the right thing to do. Their efforts in this area were acknowledged last year when they received a RAD Honors award from the Radiology Business Management Association (RBMA). This award recognized ImagineSoftware as the 2022 Culture and Well-Being winner for their commitment to employee growth and advancement, equity, employee morale, and work-life balance. The ImagineGives program contributes to their company culture and provides employees with a way to feel valued while offering support and appreciation to their communities.

40+ Medical Specialties

ImagineSoftware’s revenue cycle management solutions are widely adopted by more than 40 medical specialties across the nation. These solutions cater to high-volume physician practices, clinics, infusion centers, and medical billing organizations. Originally founded in the radiology industry, ImagineSoftware primarily served independently owned radiology practices and imaging centers. However, as their technology evolved, they expanded their clientele to include pathology, anesthesiology, emergency medicine, and other medical specialties.

Future of Healthcare Billing

In today’s interconnected world, technology plays a vital role in optimizing our daily routines and improving overall quality. ImagineSoftware is at the forefront of leveraging artificial intelligence and nurturing partnerships, with a focus on providing cutting-edge software tools to streamline healthcare billing and ensure swift reimbursement. Sam’s team and he are deeply interested in the convergence of medical advancements and technology, which is poised to expand ImagineSoftware’s presence in the healthcare industry. The mission is clear: to continuously innovate and deliver unparalleled technology, accompanied by exceptional customer support. Moving forward, it is excited to explore additional specialties, enabling more stakeholders to benefit from its unique value proposition.

Where Possibilities Defy Expectations

Sam feels honored to be a member of this team, as the high energy, level of engagement, and drive displayed by the team members continue to impress him on a daily basis. This company, ImagineSoftware, serves as proof that anything is achievable. Despite skepticism from others in the market, the company has repeatedly proven them wrong through their unwavering determination, creativity, speed, and kindness. The secret to their success lies in their practice of servant leadership, which prioritizes the needs of their team members, clients, prospects, and partners. By truly listening, anticipating, and treating others well, they have achieved remarkable success both as a company and for their clients. This success serves as a reminder that with a growth mindset, creativity, and tenacity, any obstacle can be overcome. The Imagine team knows no limits, and Sam takes immense pride in being a part of it.

Raving Rewards and Reviews

  • “Imagine offers Flexibility…it allows you to identify trends, look at your data, and proactively look for solutions.”

– Cristina Arredondo, Director of Revenue Cycle

  • “ImagineSoftware is a key technology partner… Implementing critical changes, together.”

– Basak Ertan, Chief Revenue Officer

  • “We increased our productivity by 400% without adding any additional staff. That’s incredible. Imagine creating that environment.”

– Dr. Cory Wilson, Emergency Physician and Chief Executive Officer

  • “Imagine has taken the administrative headaches of practice management off my plate, giving me more time to be a pathologist.”

– Dr. Kevin Homer, Pathologist and Chief Executive Officer


  • Charlotte Metro Area Top Workplaces
  • Top 25 Women Leaders in Healthcare Software – Jessica Chasteen, Chief Talent Officer
  • Top 100 Healthcare Technology Companies
  • Annual Inc. 5000 List
  • Business North Carolina Top 125 Private Companies
  • Culture & Well Being Award by the Radiology Business Management Association