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Farhad Azizi: Building Dreams Brick by Brick

Revolutionizing Exceptionalism in Dubai’s Real Estate Advancement!

There’s a unique and incomparable feeling that comes with stepping across the threshold of your very own home. It’s a sensation that encompasses comfort, pride and a profound sense of accomplishment. The journey to homeownership can be both exhilarating and challenging, but the rewards it offers are immeasurable. For many, the dream of owning a home is cultivated early in life. It’s a dream to have a place to call your own, a sanctuary where you can create memories, and a canvas upon which you can paint your unique story. This dream often serves as a powerful motivator, driving individuals to save, plan, and work diligently to turn it into a reality.

Transforming this dream into a tangible asset is Farhad Azizi, the CEO of Azizi Developments. He has not only reshaped the Dubai skyline but has also made a lasting impact on the global property market. His journey, starting from humble beginnings and culminating in becoming a symbol of luxury and innovation, is truly inspiring.

His story is deeply rooted in family values and determination. Born into the illustrious Azizi family, he inherited a legacy of resilience from his father, Mr. Mirwais Azizi. In 1989, with only a few hundred dollars and an unyielding vision, Mirwais founded the Azizi Group, laying the foundation for what would eventually become a construction and development empire renowned for its excellence.

Growing up, Farhad witnessed his father’s resilience and determination, which instilled in him the courage to face challenges head-on. He learned that fear should never hold one back and that failure should be seen as a stepping stone to success. This fearless pursuit of excellence became a cornerstone of Farhad’s approach to business.

Mr. Mirwais’s leadership principles have profoundly influenced Farhad’s work style. The emphasis on pushing employees to excel, embracing agility in an ever-changing market, stressing the importance of integrity, and commitment to quality have all become integral to Azizi Developments’ success.

As the eldest of his siblings, Farhad also imbibed the invaluable lesson that giving up is never an option. His father’s belief that failure is merely a catalyst for success continues to inspire him to this day. He constantly observes his father’s approach to navigating challenging situations and overcoming obstacles, drawing inspiration from his unyielding determination.

Today, Farhad stands at the helm of Azizi Developments, steering the company toward even greater heights. His journey, from global education to working his way up within the family business, showcases the power of determination, resilience, and a deep respect for one’s heritage.

Below are the highlights of the interview:

Please brief our audience about your organization, its USPs, and how it is currently positioned as a prominent name in the industry.

Azizi Developments is a leading private real estate developer in Dubai, founded in 2007. With tens of thousands of homes successfully delivered to local and international investors and end users of over 100 nationalities, we pride ourselves on our extensive portfolio of modern luxury developments across Dubai’s most sought-after residential and commercial destinations, our construction-driven approach, and our commitment to transparency and customer-centricity.

Azizi’s residential and commercial properties are investor-friendly, catering to all lifestyles. We make it our international mission to develop lifestyles and enrich the lives of residents, with a focus on catalyzing the vision and development of the markets in which we operate.

We also place a strong emphasis on ensuring that our projects are in strategically located, easily accessible, and growth-inclined communities, have world-class build quality, are delivered within specific timelines, have well-thought-through layouts, are distinguished by modern, aesthetic, and unique designs, have a wide and comprehensive range of lifestyle-enriching amenities, foster a true sense of belonging through social and livable spaces, and offer convenience through various business, leisure, and retail hubs in their vicinity. These aspects are key to ensuring customer satisfaction and delivering some of the most outstanding ROIs, helping us elevate lifestyles and enrich lives.

Shed some light on your offerings and how they impact the industry as well as your clients.

Azizi prides itself on offering the right property to suit every individual client’s needs and requirements. Providing expert professional advice with a highly knowledgeable and qualified team to guide customers through the entire buying process, we provide them with the highest levels of customer service, invaluable investment insights, and after-sales support.

Our developments go beyond mere buildings; they are lifetime investments where memories will be made for generations to come. At Azizi, we understand that every home carries a unique story, and we are committed to ensuring that each property we deliver represents not just a physical structure but also an emotional and aspirational investment for our buyers.

We are not just in the business of selling property; rather, we consider ourselves a lifestyle developer, enriching lives wherever we can. This customer-centric mindset and way of working position us at the forefront of the industry.

Our dedication to quality spans from design and construction to services, always keeping in mind those who will reside in our projects. Keeping buyers’ best interests at the forefront of every decision that we make ensures that each property we hand over represents a physical structure and an emotional and aspirational investment, ultimately enriching their lives and delivering lasting value.

Being an experienced leader, share your opinion on how the adoption of modern technologies has impacted the sector. How has your organization incorporated such technologies into its daily operations?

In a competitive market like Dubai, utilizing modern technology is crucial to setting our offerings apart from those of other developers. We’ve formed strategic partnerships with top contractors and suppliers who share our vision.

We enhanced our operational efficiency by implementing several innovative tech/IT solutions. We also raised the level of convenience, transparency, and overall service quality for our stakeholders, with our investors and end-users benefiting the most.

We also deployed several new cutting-edge tools, with more to follow that are currently in development. The use of digital technologies in construction has already drastically transformed the industry in recent years and is expected to continue to evolve and grow.

Dubai’s leadership consistently exemplifies the importance of sustainable innovation in our rapidly evolving landscape. At Azizi, we are committed to embracing the latest technologies and trends and continuously innovating to maintain our status as one of the leading developers in the UAE.

What would be your advice to budding entrepreneurs who aspire to venture into the industry?

Instill a customer-first mindset among all employees and prioritize customer-centric decision-making. Transparency, honesty, and trust should be maintained and enhanced to foster customer loyalty. Begin with thorough research to tailor products to customer needs and remain adaptable to changing market conditions. International investors should be understood and catered to accordingly, as should their unique wants and needs in the global market landscape.

Take calculated risks, even if there is a chance of failure. Failure is simply a stepping stone toward success. Do not let fear hold you back; instead, embrace boldness. It is far more beneficial to try, make mistakes, and learn from them than to never try.

How do you envision scaling your organization’s functions and offerings in 2023 and beyond

In 2023, our plan is to deliver approximately 11,000 units across 45 projects in Dubai, spread across the Riviera’s first, second, and third phases; Park Avenue I, II, and III in MBR City; and Berton in Al Furjan. We also currently have around 10,000 units under construction that are to be delivered by 2025, and an additional 31,000+ units in planning, worth several billion US dollars, that are projected to be delivered between 2025 and 2028.

I am also eagerly anticipating our upcoming project, set to be the second-tallest tower in the world, located opposite the World Trade Center on Sheikh Zayed Road, where we will also enter the hospitality sector with an ultra-luxury hotel. It will comprise a six-story vertical shopping mall, over 700 residential units, and approximately 300 luxurious hotel suites.

Please give us a few testimonials of your clients/customers and a list of awards/recognitions that accurately highlight your company’s position in the market.

Azizi Developments has received several prestigious awards from different local and global entities for its mastery in developing projects, well-versed thought leadership, and impeccable strategies. One of our most prominent accolades was bestowed on us by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, for our numerous contributions to and support of the renowned Dubai World Cup; another one we are proud of was from the Dubai Land Department’s Registration and Real Estate Services Sector for our important role in helping advance the emirate’s real estate industry. Other accolades include “Developer of the Year” from Arabian Business, Enterprise Agility Awards, Smart Built Environment Awards, and Design Middle East; three consecutive “Real Estate Developer of the Year” at the Construction Innovation Awards; and “Leading Residential and Commercial Properties Developer UAE,” “Leading Real Estate and Lifestyle Developer UAE, “Most Customer-Centric Real Estate Firm UAE,” and “Most Transparent Private Developer UAE” at the World Business Outlook Awards.

Yet, above all, the most profound motivation for us is witnessing the joy on our customers’ faces during handover days. Recognizing that our customers are not just satisfied but truly delighted with their investment and understanding our pivotal role in sculpting their future ignites immense pride and inspiration within me. When customers purchase units from Azizi, I recognize that they seek a place to call home and a promising investment opportunity.