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Dr. Amani Abulaban  

Dr. Amani Abulaban: Leveraging the Power of Technology to Enhance Lives

Technology has enabled healthcare providers to deliver more personalized and efficient care to patients. Along with modernizing the way healthcare is delivered, technology has played an integral role in making people more aware of healthcare habits.

With the wide availability of wellness platforms, common people have easier access to medical, health, and lifestyle information. Dr. Amani Abulaban, CEO of WebTeb aims to provide reliable and comprehensive medical and health information to Arab readers. Amani, a healthcare leader by profession, envisioned the transformative power of technology that can revolutionize the healthcare sector and decided to contribute to the betterment of society with this integration. Under her leadership, WebTeb serves as a comprehensive Arab communication platform, connecting Arab citizens with organizations that offer a range of medical and health services.

While discovering the most influential CEOs in this region, we had the privilege of gaining insights into her leadership approach, vision for the future, and unique thoughts on the intersection of healthcare and technology.

Below are the highlights from our interview with the CEO, Amani Abulaban.

Could you please tell us about yourself and what motivated you to embark on this sector?

I am Amani Abulaban, a passionate healthcare leader with a background in pharmacy and an MBA with a marketing concentration and certification in digital health transformation. My motivation to delve into the healthcare and technology sectors stems from a deep-seated desire to leverage the power of technology to enhance lives. Witnessing the transformative potential at the intersection of healthcare and technology ignited my journey as a visionary leader.

Can you please brief us about WebTeb and its inception story?

WebTeb is the leading and most trusted Arabic health and wellness platform in MENA. We started in 2011 with a vision to improve people’s lives through providing credible health and wellness content in Arabic. The inception of WebTeb marks a dedication to becoming the leading health and wellness platform for effective interactions between healthcare providers and their targeted segments, fostering health awareness in the MENA region.

Can you share a defining moment or experience that shaped your leadership philosophy?

A defining moment in my career was recognizing the transformative power of technology in healthcare. This realization shaped my leadership philosophy, emphasizing the importance of innovation, collaboration, and a relentless pursuit of positive change. Witnessing the impact of technology on health outcomes fueled my commitment to driving WebTeb’s mission and instilled a deep sense of purpose in my leadership journey.

How do you prioritize maintaining a healthy work-life balance in your demanding role as a CEO?

Prioritizing work-life balance is crucial for sustained success. I believe in delegating effectively and embracing the support of a dedicated team. Regular self-reflection and mindfulness practices also play a key role, ensuring that I remain energized and focused both in my professional and personal life.

What key values do you believe contribute most to a positive and productive organizational culture?

Transparency, respect, collaboration, and a commitment to continuous improvement are key values that foster a positive and productive organizational culture at WebTeb. Open communication, a strong sense of purpose, and a focus on individual and collective growth contribute to a thriving work environment.

As a CEO, how do you foster innovation within your company and encourage employees to contribute their creative ideas?

Innovation is at the core of WebTeb’s culture. I encourage a culture of curiosity where every team member feels empowered to share creative ideas. Regular brainstorming sessions, cross-functional collaboration, and recognition of innovative contributions create a dynamic environment where innovation flourishes.

What leadership qualities do you consider most crucial for navigating challenges and uncertainties in today’s business landscape?

Adaptability, resilience, and a strategic vision are crucial leadership qualities for navigating challenges and uncertainties. Being agile in response to change, fostering a resilient team, and maintaining a forward-thinking perspective help navigate the dynamic landscape of today’s business environment.

In your opinion, how has the role of CEOs evolved in the face of technological advancements and a rapidly changing global economy?

The role of CEOs has evolved significantly with technological advancements and a rapidly changing global economy. CEOs now play a pivotal role in driving digital transformation, embracing innovation, and navigating the complexities of a globalized marketplace. The ability to lead with agility and leverage technology for strategic advantage has become essential.

Can you share a memorable success story or achievement during your tenure as CEO that you are particularly proud of?

One of the moments I am particularly proud of is the successful positioning of WebTeb as the leading Health and Wellness Platform in the MENA region. This achievement reflects the collective dedication of our team, innovative strategies, and a commitment to our mission of enhancing lives through the power of technology.

How do you approach mentorship and talent development within your organization to ensure a pipeline of effective leaders?

Mentorship and talent development are integral to our organizational culture. We value and prioritize continuous learning opportunities and personalized development plans for team members. Fostering a culture of growth and empowerment ensures a robust pipeline of effective leaders within WebTeb.

In the fast-paced business world, how do you stay personally motivated and continually push yourself to strive for excellence as a CEO?

Staying personally motivated involves a combination of continuous learning, seeking inspiration from diverse sources, and maintaining a sense of purpose. Embracing challenges as opportunities for growth and staying connected with industry trends help me push myself to strive for excellence in the fast-paced business world.

Could you please let us know about any honors or awards you have received thus far in your professional career?

I am proud to have been recognized as one of the Top 25 Emerging Women in Digital, an award I received last year. This honor is a reflection of the collaborative efforts of the exceptional team at WebTeb and our collective dedication to advancing the landscape of healthcare and technology.