How Delasign is Building a Path to Minority Empowerment and Industry Advancement!
Attaining greatness isn’t only about producing work that is technically proficient or commercially viable – to truly reach the apex of artistry, you must craft something that speaks to your innermost being and strikes a chord with others. It calls for a unique kind of creativity and openness to uncover something that resonates with all. This requires exploring your own emotions and experiences.
Delasign, founded by Oscar De La Hera Gomez, is on a mission to empower minorities and give them the chance to create and exhibit their world-class work. Based in New York, the consultancy designs, develops, and optimizes products and experiences for clients ranging from Fortune 500 companies to startups and individuals, all with the goal of creating independent products that speak to the heart, mind, and soul of everyone.
Under Oscar’s leadership, Delasign has become a leading force in crafting products that not only fulfill customers’ needs, but also build a deeper connection with their target audience. Their talented team of designers, developers and brand strategists share Oscar’s vision and passion for creating meaningful and impacting work. Delasign’s success is attributed to its unique approach to strategic solutions, striving to craft experiences that are emotionally engaging while also taking into account every detail – from colors to functionality – to guarantee a consistent and remarkable user experience.
With a commitment to excellence and a focus on creating superior solutions, Delasign has experienced remarkable success since its humble beginnings. The team of engineers and designers has worked tirelessly to build aesthetically pleasing products that solve real-world problems. Additionally, they have provided resources and support to minority creators, empowering them to make their mark on the world.
This dedication has paid off as Delasign now has an impressive client base, multiple awards, and their content has been accessed by millions. Ultimately, Delasign’s journey from humble beginnings to global success has been driven by their exceptional commitment to excellence and unwavering focus on creating solutions that make a positive impact.
As we spoke with the vibrant Oscar, we experienced a wealth of engaging stories about his journey into entrepreneurship, including some valuable insights into his business venture. Let us explore further.
Please brief our audience about your organization, its USPs, and how it is currently positioned as a prominent name in the industry.
Delasign’s unique selling point is its ability to provide a process that constantly adapts to the requirements of our clients (established companies, start-ups and individuals) in a way that provides constant innovation that’s both efficient and effective.
We tailor our approach to their needs, achieving success and becoming a leading name in the industry. Our work is sold in over 30 countries, featured in MoMA Design Store catalogs and seen a 200% rise in engagement in Apple Stores globally. We are proud of what we have achieved and look forward to providing our customers with outstanding results.
Shed some light on your offerings and how they impact the industry as well as your clients.
Our app services include:
1. Retail Experiences
3. General Market
4. E-Commerce Solutions
5. Augmented Reality (A/R)
6. Mixed Reality (M/R)
Our website services include:
1. Headless Content Management System (CMS)
2. Progressive Web Application (PWA)
4. E-commerce Solutions
Our interactive experiences services include:
- Connected Products & Experience
- Smart Product
- Immersive Spaces & Exhibitions
- Mixed Reality
Our physical product services include:
- The Office
- The Kitchen
- The Home
- Art Decor
Please brief us about the featured person’s (s) journey in the industry and how they have contributed to the company’s success.
Oscar De La Hera Gomez and Mar Gomez Castillo founded Delasign in 2016, enabling Oscar to legally collaborate with the Museum of Modern Art on the Illusion Spinner, Ambi Chopsticks and Holders he had created during his studies in the MFA Products of Design. It is thus a privilege to welcome you to our company where, together, we hope to meet the highest of your expectations with our dedication, talent and service.
Our aim is to provide an innovative platform for artistic excellence and autonomy, allowing minorities to create high-quality work for clients and for themselves to share with the public. To this end, we have been carefully documenting our process to improve operational efficacy, and have made it available as open source to benefit the industry.
Consequently, we have become a respected company with a devoted team of experts, enabling our customers to reach their objectives quickly and efficiently. Moreover, we have received awards and praise from major media outlets, and our published material has been seen by a wide audience, enabling them to create remarkable work in a timely manner.
Being an experienced leader, share your opinion on how the adoption of modern technologies has impacted the sector. How has your organization incorporated such technologies into its daily operations?
It is essential to adopt technologies that meet your needs and keep your internal services up-to-date to ensure that they are built in the most efficient, fast, and latest ways; this guarantees that you are offering something that is well-crafted and provides value.
Additionally, in the past year, we have documented our progress and findings on our blog, which not only helps our clients understand our work and the benefits it brings them, but is also open source and aims to advance society’s understanding of product development.
I strongly believe that it is vital to acquire the fundamentals correctly before venturing into more intricate and complex advanced technologies. Our efforts are concentrated on the most up-to-date trends in digital product creation to ensure that we deliver the highest standards to our customers, as inefficiencies cost the world an estimated $300 billion annually, with 61% existing on the backend.
What initial challenges did you and your organization face, and how did you drive your organization to sustain operations?
The greatest challenge that we faced as an organization was making sure that we delivered the highest quality to our clients in a cost-effective manner that guarantees that they meet their objectives and see a healthy return on investment.
The way we do this is by bringing in the best internal resources and hiring best-in-class freelancers from our network, with the philosophy of providing the right resource for the right task.
What would be your advice to budding entrepreneurs who aspire to venture into the industry?
I believe this article by Scott G should be read, and to be remembered across time. Particularly ‘You should be able to walk into a room and believe you could overpower, outrun, or outlast every person in the room.’
To this, I would add focus on your physical and mental health, and stamina and ignore those that tell you it’s not possible. Cut drugs and those that consume them out of your life at all costs; go for a run every day and focus on your evolution.
Reminded by my friend Adam Turnbull, it is more important to be the person you desire to be than to be with people you think you should be with. Steve Jobs’ famous saying, “Stay Hungry, Stay Foolish,” serves as a reminder that the journey to entrepreneurship is challenging, so it is essential to start each day with the eagerness of a beginner and the drive to be the person you want to be.
How do you envision scaling your organization’s functions and offerings in 2023 and beyond?
The way we scale functions is by teaching each other the skills that we have so that collaboratively, we can execute rather than placing the weight on a single individual. It also helps us empathize with what someone else is doing, and not request outlandish things from each other.
The maximum scale that we will ever reach is 25 individuals, as excellence is limited and high performance is difficult to scale past a point. I reflect on world-class sports teams like Real Madrid, whose squad is limited to 25 of the best players on the planet.
Please give us a few testimonials of your clients/customers and a list of awards/recognitions that accurately highlight your company’s position in the market.
- The one club for creativity
- First Born
- Judge | HKDA Global Design Award 2021
- Packaging / Product Design Jury | ADC 98th Annual Awards
- Jury Member | The FWA 2020 – NOW
- Graphic Design Jury | International Design Awards | 2019 – NOW
- Voice, VR & Entertainment Websites Jury | The Webbys 2018 – NOW
- Grand Jury | A’ Design Awards 2018 – 2020
- MFA Products of Design | The School of Visual Arts, NYC
- MEng Mechanical Engineering | Imperial College London
What is your opinion on the future of the industry concerning changing customer preferences due to advancements and innovative services?
I firmly believe that the future of the industry involves the same problems that we face today and arguably, that we have faced for decades before I was born.
Too often, companies and individuals rush to executions and discuss scaling before they have identified an equitable solution with a well-defined audience.
Delasign strives to deliver cutting-edge technologies and solutions that meet the requirements of different customers, communicate effectively, and generate a return on investment. This can be challenging, as the solutions must be customized to solve the customer’s issues and be comprehensible.
To guarantee success, Delasign devotes effort to precisely define the problem through customer interaction and testing of prototypes. With a well-defined plan and implementation, the company can then expand to meet larger demands, ultimately delivering a satisfactory solution.