Apple has raised the prices of its latest iPhones in some key markets, including China, Japan, and India, while keeping prices steady in the US. This move is part of Apple’s strategy to target premium users in countries like India, where it aims to reinvigorate growth.

In China, Apple increased prices for many of its iPhone 15 models, particularly for higher storage options. In India, while prices for the base models of the iPhone 15 and iPhone 15 Plus remained the same, prices were raised for all versions of the iPhone 15 Pro and Pro Max.

The price hikes in these markets can be attributed in part to the depreciation of their respective currencies against the US dollar over the past year. Additionally, import taxes on the Pro models in India may have contributed to the higher prices.

Despite the price increases, the impact on consumer sentiment is expected to be limited, particularly for premium smartphones. Consumers purchasing high-end smartphones tend to be less price-sensitive, and financing options and trade-in programs are well-established in these markets.

Apple’s pricing strategy for the iPhone 15 reflects caution as the company aims to navigate a challenging global smartphone market. While prices have seen modest increases, Apple has also reduced prices for older models, such as the iPhone 14 in China and the iPhone 15 in the UK.

Overall, Apple’s pricing adjustments aim to cater to a range of consumers, from budget-conscious individuals seeking older models to those in the premium segment looking for the latest offerings. This strategy is intended to help support Apple’s revenue amid market uncertainties.

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