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Alice Veglio

Alice Veglio: A Renowned International Personal Trainer and Women Empowerment Activist

A woman’s ability to lead is only constrained by the constraints placed on her by her surroundings. Women are asked what they want to become when they grow up when they are still youngsters, suggesting that there is only one thing they can be (just a wife, just an entrepreneur, or just an athlete).

A woman may be anything, which is something that many people fail to realize. A woman may have it all—be a devoted wife, a successful businesswoman, a talented athlete, and a caring mother. The actual barrier to many women’s success is stereotypes.

Because of this, Alice Veglio’s company and everyday mission are to show that women shouldn’t give up on their goals and that they can be anything they want to be in life. One of the best-known international personal trainers and an advocate for women’s empowerment in Italy and internationally is Alice Veglio, CEO and Founder of Bright & Fit Fitness Program.

Additionally, she has walked the runway at the most significant fashion events and posed for companies and photographers all over the world in prominent locales like Paris, Dubai, Rome, the Maldives, and Qatar, to name a few.

Her face is well-known for having hosted significant events that were broadcast across all of Italy, for having participated in some of the most renowned fashion weeks worldwide, and for having appeared in countless commercials and music videos, including those for The Kolors and Shade in 2018.

Early Beginnings

From an early age, Alice started to pose for fashion brands for kids, and at the age of 15, she had her modeling debut in her first fashion show for Vogue. Her profile also lists her work as a Moto GP and Juventus spokesperson up until 2014, when she gained entry to the Miss Italy final. In 2016, Alice finished second at Miss International Model, and the following year, she finished second at Miss Europe. In 2017, Alice also won the Miss Earth Italy Air title.

In 2019, Alice reached 2nd place at the Miss Multiverse World Finals in Punta Cana: the first beauty, intelligence, fitness, and entrepreneurship competition in the world for 21st-century women. She began her career as a blogger and influencer in 2016, and she now has over 210,000 followers on social media.

Parallel to the world of entertainment and world-class modeling, Alice has achieved important successes in her studies: a double Italian French graduation, a degree in Holistic health sciences (top of her class), a second degree in economics and business management, certification as a personal trainer, a Nutrition Science degree (Stanford University), life coach international certification, and apprenticeships at prestigious United Nations offices (FAO, WGEO) and Dubai government offices.

Alice was a project assistant and then a sustainability journalist for the Dubai Carbon Center of Excellence. She was also the United Nations Office’s junior project manager for WGEO.

A Challenge that Initiated Change

Alice Veglio, born in Italy on July 6, 1995, has had to overcome a serious health disease since the age of 13: a diagnosis of a dangerous vertebral rotation that would have forced her to give up physical activity for the rest of her life. Alice has been a ballet dancer since the age of 3, and this diagnosis led her to lose all security and hope in a free and happy future.

Alice found herself immobilized with a cast on her back, which made her unable to even tie her shoes, and, thanks to the help of valid professionals, she managed to avoid undergoing a dangerous operation. Following the removal of the plaster from her back, Alice’s life’s goal was to enroll in the top universities, acquire reliable mobility aids, and dispel her phobia of being immobile once and for all.

For this reason, in addition to a degree in marketing and economics from a university, Alice also holds a number of certifications in the field of wellness and health, including a certificate in holistic sciences for health, a specialization in nutrition sciences from Stanford University, a personal trainer certificate, a yoga teacher certificate, and a certificate in bioenergetic manual techniques.

At the end of her studies, Alice had the information she needed to see her body healed, changed, and finally able to move without risk to her spine. This amazing outcome consequently made Alice want to spread the word about the technique that had enabled her to get back into excellent shape, boost her self-esteem, and go beyond the boundaries she had previously believed she was capable of. Alice’s dual degree in two crucial fields, economics and health, attracted the attention of various government agencies, including Dubai Carbon and the Dubai government office dedicated to the green economy.

She first worked as a project assistant and later as a sustainability journalist before moving on to the WGEO office of the United Nations. At the young age of 23, Alice began working at the UN WGEO Dubai office in the position of junior project manager. Despite the enormous satisfaction she had working for these significant organizations, Alice felt a growing urge to be able to contribute to the world on her own terms while continuing to use the method that had improved her health and physical appearance years earlier.

In 2018, she launched her fitness program, and within the first year, she had over 30.000 members in Italy and around the world. In addition to providing high-quality, verified information on fitness and health, Alice works hard to empower as many women as she can to realize their full potential. This quest’s origins can be traced back to Alice’s childhood, when a terrible and fatal spinal condition was discovered in her.

With the first 100% Italian fitness program application available on the major stores (Apple and Android), the ambitious “Bright & Fit Fitness Program” initiative seeks to introduce a cutting-edge idea of digital wellness and women’s empowerment to Italy.

It is therefore for this reason that Alice officially launched in January 2019 in the United Arab Emirates her first start-up dedicated to holistic fitness and female empowerment, which today has more than 35,000 women registered and in its first two years has reached over 1 million dollars in turnover: Bright & Fit. Today, Alice is a highly in-demand motivational speaker for women’s empowerment events, a successful businesswoman and fitness teacher renowned for reinventing the fitness industry, and an international athlete competing in Ironman races and fitness competitions.

Virtual Fitness Offerings

Bright & Fit is a company founded by a woman for women with the deep desire to enable even those with limited time, who are unable to train in a gym, or who do not have access to fitness equipment, to train with the best results in 15 to 30 minutes per day without the need for equipment and just by using their smartphone. Bright & Fit is the first online holistic fitness program with medical certification in Italy.

Today, women from all over the world can have everything they need in one click to keep active and happy thanks to Bright & Fit’s cutting-edge native app, which is currently accessible in the Apple and Google stores. Bright & Fit is not just a fitness program, it is a personal transformation tool that aims to help women redesign their perception of their limits and help them through home fitness, mindset exercises, and nutritional advice to regain self-esteem and a better quality of life.

Currently, Bright & Fit has a team of over 25 people who are solely focused on the project, and the amazing outcomes that participants have experienced have prompted numerous publications and television networks to feature Alice, including: Forbes Italia, Forbes India, RAI 3, La print, Thrive Global, Yahoo Finance, the California Herald, and London Daily Post.

Alice was recognized as a successful case study for the world of female empowerment in November 2021 on the stage of WomenXImpact, one of the most significant events of entrepreneurship and female empowerment at the international level. In December 2022, Alice won the healthcare leadership award in Dubai during the international event Health 2.0.

On Mission to Improve Women Health

Alice’s greatest ambition in her everyday life is to be able to make a concrete difference and make an effective contribution to the lives of women regardless of their physical, geographical, and social conditions. She states, “My main goal is to allow people to live better, reconsider their potential, and become aware that anything is possible in life. This vision characterizes every innovation and initiative in the company.” It’s for that reason that in June 2021, she and her team started an important charity project called “Bright & Fit Cares,” through which we offer concrete help to women with physical or social difficulties. She adds, “Our first initiative was to support ANDOS, one of the most important breast cancer prevention and treatment organizations in Italy.”

Vision for the Future

In the coming years, Alice wishes to see herself at the peak of her profession as an entrepreneur, coach, and athlete. Alice aspires to influence change in the fields of female fitness and women’s empowerment in the future. The first film or documentary on Bright & Fit’s life is being released this year, and she will be participating in more live events with hundreds of women from Italy and other countries. Every day, the team strives to make Bright & Fit a business that can stand for innovation, quality, and the ability to influence the online fitness industry.