Inventive, a San Francisco-based startup specializing in embedded AI for SaaS products, has successfully closed a $6.5 million seed funding round. The round was led by Wing VC, with contributions from Tokyo Black and a group of angel investors, including former Google and Meta executives.

The funding will be used to enhance Inventive’s platform for product teams. Founded in 2022 by Erik Kuld, Kavita Shah, and Clarence Tso, Inventive offers an embedded AI Analyst agent that integrates seamlessly into software products to address ad-hoc customer requests for custom reports and analytics. This conversational AI-powered system interacts with non-technical users in natural language, enabling them to explore, save, and operationalize custom insights from the host product’s customer-facing data.

Already in production, Inventive’s AI Analyst serves thousands of customers of their partners. The platform provides a comprehensive suite of tools for configuring, testing, evaluating, monitoring, managing, customizing, and monetizing these AI-native experiences efficiently.

For example, the AI Analyst can handle requests such as, “Alert me when my next month bookings are 10%+ behind compared to this time last year,” thereby delivering valuable data-driven insights to customers while allowing customer success and technical teams to focus on strategic initiatives rather than custom data requests.

“As an AI-native company, Inventive enables us to innovate at the leading edge of the ecosystem and execute faster on our AI product needs,” said Pavan Bedadala, Senior Director of Product Management at Commvault.

Chris Zeoli, Partner at Wing VC, added, “With Inventive, product teams don’t have to worry about the steep costs or other hurdles typically associated with integrating AI into their products. The Inventive team is set to redefine how AI is integrated into product experiences, and we’re thrilled to be a part of their journey towards shaping how businesses leverage AI to meet evolving customer needs.”